2024 IDI Jointly Press Conference with SIDF
2024年11月6日上午，备受期待的意大利品牌设计展（IDI）新闻发布会在上海举行，宣布即将于11月22日至24日举办展览。本届IDI的主会场设在静安区中心地段的静安800秀，为设计师们提供了一个展示作品的绝佳平台。
On the morning of November 6, 2024, the press conference for the highly anticipated Italian Design Icons (IDI)event was held in Shanghai, announcing the upcoming exhibition scheduled for November 22-24. The main venue for this year's IDI will be located in the heart of Jing'an District at Jing'an 800 Show, providing an exceptional platform for designers to showcase their work.
此次新闻发布会标志着IDI与上海国际设计节（SIDF）之间的新兴而充满活力的合作关系的进一步巩固，共同致力于突破设计边界并促进跨文化交流。我们携手巩固上海作为全球设计中心的地位，搭建意大利和中国设计理念之间前所未有的桥梁。此次合作体现了将意大利享誉世界的卓越设计融入全球设计版图、推动创新并扩展创意对话的深刻承诺。
The press conference marked a further significant moment in the strengthening of the new and inspiring partnership between IDI and the Shanghai International Design Festival (SIDF), both sharing a common vision to push the boundaries of design and foster cross-cultural exchange. Together, we aim to elevate Shanghai's position as a global design hub and create an unparalleled bridge between Italian and Chinese design philosophies. This collaboration reflects a deep commitment to integrating Italy's renowned design excellence into the global design landscape, fostering innovation, and expanding creative dialogue.
本届IDI活动的主题为“制造价值：包容、创新与可持续”，与SIDF的“共生”与“破界”主题完美契合。双方主题都探讨了设计的变革力量，强调了通过合作与前瞻性思维来创造持久影响的潜力。这种共享的理念强调了双方对设计在塑造未来方面深远影响的共识。
The theme of this year’s IDI event, “Manufacturing Value: Inclusiveness, Innovation, and Sustainability,” aligns seamlessly with SIDF's theme of “Symbiosis” and “Breakthrough.” They both explore the transformative power of design, highlighting its potential to create lasting impact through collaboration and visionary thinking. This shared ideological approach underscores a mutual understanding of the profound influence design can have in shaping the future.
新闻发布会吸引了来自意大利和中国设计界的众多重要人物，他们表达了对即将到来的活动的期待以及推动设计产业跨国界发展的共同承诺。
The press conference gathered influential figures from both the Italian and Chinese design communities, who expressed their excitement for the upcoming event and the shared commitment to advancing the design industry across borders.
安娜·盖（Anna Gai），IDI活动主办方亦适达市场营销策划有限公司总经理，在发布会上发表了热情洋溢的致辞。回顾自2016年以来IDI的使命，安娜强调了该活动展示意大利创新与艺术设计理念的初心。“与SIDF的合作为我们提供了一个强大的平台来庆祝意大利和中国之间的文化对话。” 安娜如此表示，并邀请了全球设计界于11月22日至24日莅临静安800秀参加活动。
Anna Gai, the GM of Eastant Communication and Event, the organizer of IDI opened the conference with a passionate address. Reflecting on IDI’s mission since 2016, Anna highlighted the event's dedication to showcasing Italy’s design philosophy, grounded in innovation and artistry. “This collaboration with SIDF offers us a powerful platform to celebrate the cultural dialogue between Italy and China,” Anna remarked, inviting the global design community to attend the event at Jing'an 800 Show from November 22-24.
享誉全球的建筑师、本届IDI创意总监安东·西比克（Aldo Cibic）分享了他对活动设计概念的独特愿景。他强调设计不仅仅是美学，更在构建以人为本、可持续发展的解决方案等方面发挥着重要作用。他的见解深深触动了在场的设计师和嘉宾，强调了创造推动有意义的改变的力量。
Celebrated architectand this year’s IDI Creative Director, Aldo Cibic, shared his unique vision for the event’s design concept. He emphasized that design, beyond aesthetics, plays a transformative role in crafting sustainable, people-centered solutions. His insights deeply resonated with designers and guests, emphasizing that creativity has the power to drive meaningful change.
来自意大利设计公司贝通尼装饰设计（Bertone Design）的代表——新疯狂色彩（New Crazy Colors）团队通过线上的方式出席了新闻发布会，代表公司创始人安东•辛格拉尼（Aldo Cingolani）。作为本次活动的设计团队，他们展示了Bertone Design NCC在设计领域独特的魅力与创新精神，激发了大家对即将到来的活动的期待。希娜·特罗默（Sheena Troemer），NCC Bertone Design市场与销售经理，她强调了公司如何在设计过程中保持创新与可持续性，并融入传统的意大利设计理念。
Representatives from the Italian design company Bertone Design - New Crazy Colors sent a virtual greeting to the press conference, representing Aldo Cingolani, Bertone Design Group founder. As the event's designers, they showcased Bertone Design NCC’s unique charm and spirit of innovation in the design field, inspiring everyone with creative anticipation for the upcoming event. Ms. Sheena Troemer, Marketing & Sales Executive of NCC Bertone Design highlighted how the company maintains innovation and sustainability in its design process while integrating traditional Italian design principles.
在新闻发布会上，上海国际设计节秘书长兼主办方诸侃麒先生介绍了2024年主题“共生破界”，展现了SIDF对设计的合作性和打破边界的力量的独特愿景。他表示：“与IDI的合作为我们点燃了跨文化的灵感，激发了创意共鸣并突破传统设计的界限。”
At the press conference, Mr. Zhu Kanqi, Secretary-General and Organizer of the Shanghai International Design Festival, expressed that this year’s SIDF, he introduced the 2024 theme, “Symbiosis · Breakthrough,” which embodies SIDF’s distinct vision for design as a collaborative and boundary-breaking force. “In partnership with IDI, we’re igniting cross-cultural inspiration that will fuel creative synergies and break down traditional limits in design,” he stated.
进行了进一步交流的著名嘉宾还包括同济大学设计创新学院JALAB实验室副主任赵世笺女士和帕森斯设计学院中国项目负责人牛磊先生。他们都对这一合作表示热情支持，强调其在设计领域中解锁新发展机遇和培养新兴人才的潜力。
Enriching the dialogue further, distinguished representatives included Ms. Zhao Shijian, Deputy Director of the JALAB Lab at Tongji University’s College of Design and Innovation, and Mr. Lei Niu, China Program Director at Parsons School of Design. Both voiced enthusiastic support for the collaboration, highlighting its potential to unlock new development opportunities in design and nurture emerging talent in the field.
发布会现场气氛热烈，媒体围绕包容、创新和可持续等活动主题进行了积极互动。参会者对这次合作探索新领域并推动设计变革的潜力感到深受启发。
The atmosphere at the press conference was dynamic, and media engaged in lively exchanges around the festival’s themes of Inclusiveness, Innovation, and Sustainability. Attendees left inspired by the collaboration’s potential to explore new horizons and drive transformative perspectives in design.
